A Firm That Focuses on Customer Value

question 37

Multiple Choice

A firm that focuses on customer value:

• A)Recognizes that price,rather than quality,has become the primary determinant in a customer's perception of value.
• B)Anticipates future customer needs and responds to customer concerns.
• C)Provides better-than-average customer service.
• D)None of the choices is correct.

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Definitions:

Noradrenaline

A neurotransmitter involved in the body's response to stress and also acts as a hormone; plays a role in mood regulation.

Adrenaline

A hormone and neurotransmitter produced by the body in response to stress, increasing heart rate, muscle strength, blood pressure, and sugar metabolism.

Multiple Approach-avoidance Conflict

A psychological situation involving a decision between alternatives, each with both positive and negative elements.

Homeostasis

The tendency of the body to maintain a steady state.