What Is RMON

question 26

Essay

What is RMON?

Differentiate between needs and wants in the consumer buying process.

Identify the factors that influence the consumer buying process, including individual, situational, and social influences.

Explain the concept of niche marketing and its application.

Recognize the psychological aspects affecting the consumer buying process, including cognitive dissonance and the influence of social factors.

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Definitions:

Intuitor Personality

A personality type characterized by intuition, focusing on possibilities and abstract concepts over concrete details.

Sales Presentation

An organized effort by a salesperson to demonstrate a product or service to potential buyers, aiming to make a sale.

Prospect

An identified individual who may have an interest in a company's offerings, either a product or a service.

Event Planner

A professional responsible for organizing and coordinating all aspects of events, such as meetings, conferences, and social gatherings, ensuring they run smoothly.