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Suppose that the demand curve for mineral water is given by p = 40 - 12q, where p is the price per bottle paid by consumers and q is the number of bottles purchased by consumers.Mineral water is supplied to consumers by a monopolistic distributor who buys from a monopolistic producer, who is able to produce mineral water at zero cost.The producer charges the distributor a price of c per bottle.Given his marginal cost of c per unit, the distributor chooses an output to maximize his own profits.Knowing that this is what the distributor will do, the producer sets his price c so as to maximize his revenue.The price paid by consumers under this arrangement is
Price Elasticity
A measure of the responsiveness of the quantity demanded of a good to a change in its price.
Quantity Demanded
The total amount of a good or service that consumers are willing and able to purchase at a specific price point.
Equilibrium Price
The cost level where the amount of a product or service that consumers want to buy equals what is available, resulting in a balanced market situation.
Supply Curve
A graphical representation showing the relationship between the price of a good or service and the quantity supplied.
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