Development of a Green Tea Flavoured Ice Cream for the Japanese

question 63

Multiple Choice

Development of a green tea flavoured ice cream for the Japanese market shows that Haagen-Dazs has ________.

• A)identified a different market for its product
• B)adapted its product to local buyer preferences
• C)promoted its brand name in a new market
• D)expanded its product promotion

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Definitions:

Product Placement

A marketing strategy that involves placing branded goods or services within the context of a selected media content for promotional purposes.

Advertising Scheduling

The process of planning when and where advertisements will appear to maximize their effectiveness, considering factors such as target audience habits and media reach.

Creative Team

A creative team comprises individuals with various artistic and creative skills working together on projects such as advertising, marketing campaigns, or media production.

Advertisements

Paid announcements or messages in various media intended to inform, persuade, or remind an audience about products, services, or ideas.