When Procter & Gamble Hired a Fleet of Trucks to Drive

question 13

Multiple Choice

When Procter & Gamble hired a fleet of trucks to drive through village squares and hand out free trial packages to potential end users,it employed which of the following?

• A)Push strategy
• B)Pull strategy
• C)End-point strategy
• D)Five channel strategy

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Definitions:

Human Resource

The department within a business that is charged with finding, screening, recruiting, and training job applicants, as well as administering employee-benefit programs.

Self-directed Teams

Groups of employees who are given the autonomy to plan, execute, and monitor their own tasks and projects within a company.

Supervisors

Individuals responsible for overseeing and guiding the activities of employees or workers within an organization.

Methods Analysis

The study and evaluation of work methods to improve efficiency and productivity by eliminating waste, simplifying processes, and reducing costs.