Scenario: Silk Industries,LLC Silk Industries,LLC,comprises Two Major Divisions: Consumer Products and Industrial Products.The

question 5

Multiple Choice

Scenario: Silk Industries,LLC
Silk Industries,LLC,comprises two major divisions: consumer products and industrial products.The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide.The managers are considering different types of promotional strategies.
-If Silk Industries is interested in pressuring channel members to carry a product and promote it to final users,it should focus on which of the following?

• A)Pull strategy
• B)Dual pricing
• C)Push strategy
• D)Dual adaptation

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Definitions:

Conserve

To protect from harm or destruction, especially regarding natural resources or the environment, through careful management.

Resource

Resources, items, or components utilized in creating products and offering services.

Poorly Defined

Referring to a concept, term, or condition that lacks clear explanation or boundaries, leading to ambiguity and misunderstanding.

Benefit From Conservation

The advantages gained from the responsible management and preservation of natural resources, including environmental sustainability and potential economic savings.