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Discuss in Detail the Effects of Globalization on International Marketing

question 72

Essay

Discuss in detail the effects of globalization on international marketing activities,and explain how a product/communications adaption (dual adaption)promotional strategy works.


Definitions:

Price Elasticity

A measure indicating the degree to which product demand is affected by price shifts.

Quantity Supplied

The amount of a good or service that producers are willing and able to sell at a given price over a specified period.

Price Increase

A Price Increase refers to a rise in the cost of goods or services that can occur due to various factors like inflation, increased production costs, or higher demand.

Immediate Market Period

A very short time frame in economics during which the supply of a good is completely fixed and cannot respond to changes in demand.

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