When There Are Many Levels of Intermediaries in a Distribution

question 16

Multiple Choice

When there are many levels of intermediaries in a distribution channel,a ________ strategy is often the easiest.

• A)push
• B)pull
• C)direct function
• D)brand

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Definitions:

Utilities

Services such as water, electricity, gas, and sewer services provided to consumers and businesses.

Allocate

The process of assigning or distributing resources or amounts to various accounts or periods.

Square Footage

The measurement of area, especially used in reference to the size of a building or room, calculated in square feet.

Contribution Margin

The amount remaining from sales revenue after all variable expenses have been deducted.