The Main Drawback of a Multinational Strategy Is That It

question 78

Multiple Choice

The main drawback of a multinational strategy is that it does not allow a company to ________.

• A)exploit scale economies in product development and marketing
• B)closely monitor buyer preferences in each local market
• C)modify its products except for the most superficial features
• D)respond quickly and effectively to emerging buyer preferences

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Definitions:

Promotional Strategy

A plan for the optimal use of advertising, public relations, sales promotion, and personal selling to achieve marketing objectives.

Plaque And Gingivitis

refer to dental health conditions, with plaque being a sticky film of bacteria on teeth, and gingivitis being the inflammation of gum tissue.

Greenwashing

The practice of making misleading or false claims about the environmental benefits of a product, service, or company to present an eco-friendly image.

Deceptive Marketing Practice

A misleading or false representation of a product or service in marketing activities to lure consumers into making a purchase.