A Strategy of Adapting Products and Their Marketing Strategies in Each

question 170

Multiple Choice

A strategy of adapting products and their marketing strategies in each national market to suit local preferences is called a ________.

• A) multinational strategy
• B) stability strategy
• C) global strategy
• D) retrenchment strategy

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Definitions:

Gas

A state of matter consisting of particles that have neither a defined volume nor a defined shape, often used as a fuel for heating, cooking, and electricity generation, among other applications.

Discount

A reduction in the price of goods or services, often used as a strategy to increase sales or clear inventory.

Purchases

The total amount of goods bought by a business for resale or production during an accounting period.

Gallon

A unit of volume for liquid measure in the United States, equal to 3.785 liters.