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In a free-trade area, each country is able to maintain whatever policy it sees fit against nonmember countries.
Lifetime Value
The predicted net profit attributed to the entire future relationship with a customer.
Share of Customer
The portion of a customer's spending within a specific category that goes to a particular company.
Financial Incentives
Monetary rewards offered to influence the behavior or decisions of individuals or organizations, such as bonuses, discounts, or subsidies.
Customer Relationships
The ongoing interactions between a company and its customers designed to foster loyalty, engagement, and satisfaction.
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