Examlex
Anyone who argues that development proceeds in stages is basically saying that development involves ___ changes and is ___.
Off-Peak Pricing
Pricing strategy that offers lower prices during times of decreased demand to stimulate consumption.
Capacity Management
Integrating the service component of the marketing mix with efforts to influence consumer demand.
Intangible
Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.
Intangibility
The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.
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