Scenario: Donna Bader,Global Executive

question 130

Multiple Choice

Scenario: Donna Bader,Global Executive
Donna Bader is a successful global business executive with 15 years of marketing experience throughout Europe.Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Donna believes that to be successful globally a company must design and build products and services for export from the beginning,not as an afterthought following the conquest of domestic markets.Donna is referring to the principle that businesses should ________.

• A)know their customers
• B)emphasize global awareness
• C)monitor global markets
• D)market effectively

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Definitions:

Functional Departments

are specialized units within an organization, such as marketing or finance, each focused on a specific area of operation contributing to the organization’s goals.

Substantive

Consisting of or relating to the essence or substantial nature of something, as opposed to its form or appearance.

Emotional

Emotional refers to feelings, emotions, or expressions that are related to one's mood, temperament, or state of mind.

Approach-avoidance Conflict

A psychological conflict characterized by a situation that has both attractive and repelling aspects, making decision-making difficult.