Examlex
A contingent-pay option allows the holder to decide at expiration if he or she wants to pay for it.
Changing Tastes
Variations or shifts in consumer preferences and desires over time, which can affect market demand.
The Four Cs
A marketing model that focuses on consumer wants and needs: Customer Solution, Cost to the Customer, Convenience, and Communication.
Situation Assessment
A comprehensive analysis of the internal and external factors impacting an organization or project.
Conversions
The process of transforming potential leads or prospects into customers, typically measured as a ratio or percentage.
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