Examlex
The fixed rates on a currency swap are the same as the fixed rates on plain vanilla interest rate swaps in the respective currencies.
Frito-Lay
An American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.
Shiny Packaging
A marketing strategy that uses visually appealing, reflective packaging to attract consumer attention and enhance product appeal.
Ethnographic Research
A qualitative research method that studies people and cultures in their natural environment through observations and interviews.
Observational Approach
A research strategy where behavior is watched and recorded without intervention, often used to gather data on consumer habits.
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