If a Participant Is Shown a Picture for a Brief

question 21

Multiple Choice

If a participant is shown a picture for a brief interval (30 ms) ,although they are not able to report the details of the picture,they are able to report the gist of what was in the picture.This suggests

• A) we can focus our attention in as little as 30 ms.
• B) our visual memory system is much faster than consciousness.
• C) we can be somewhat conscious of something even if we cannot focus attention on it.
• D) we only pay attention to things that are important to us.

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Definitions:

Fixed Cost

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance premiums.

Variable Cost

Costs that change in proportion to the level of production or business activity.

Fixed Cost

Costs that do not change with the level of production or business activity, such as rent, salaries, and insurance.

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.