Examlex
Yvette is meditating by learning how to detach herself from the thoughts and feelings that are flowing through her mind.For instance,she has a moment of worry at the thought of her meeting tomorrow that she has yet to prepare for,but she allows that worry feeling to float away as if it doesn't bother her.What kind of meditation technique is Yvette practicing?
Commoditization
The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition primarily on price rather than quality or brand.
Brand Salience
Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.
Top of Mind Awareness
The first brand or product that comes to mind when a consumer thinks about a specific category.
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