The First Time Nayab Purchased a Coffee from the Local

question 300

Multiple Choice

The first time Nayab purchased a coffee from the local coffee shop,she noticed the warning,"Caution! Beverage is hot!" Now,after three years of regularly stopping by that coffee shop for coffee,she no longer notices the warning message.What has occurred?

• A) sensitization
• B) habituation
• C) associative learning
• D) non-associative learning

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Definitions:

Psychological Processes

Internal mental processes that influence understanding, decision-making, emotions, and overall psychological functioning.

Aspirational Reference Group

The individuals a consumer would like to emulate.

Lifestyle

The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.

Free Spirit

A person characterized by a spontaneous, independent, and unconventional lifestyle, often valuing freedom above all else.