The Term 'Reward' Is Synonymous with

question 273

Multiple Choice

The term 'reward' is synonymous with

• A) positive reinforcement only.
• B) positive and negative reinforcement.
• C) negative reinforcement only.
• D) negative punishment.

---

Definitions:

Loyalty Program

A rewards program offered by a company to customers who frequently make purchases to encourage continuous buying.

Sweepstakes

A promotional drawing in which prizes are given away at no charge to the participants.

Contest

A competition where individuals or groups participate to win a prize or recognition by meeting or surpassing a specific challenge.

In-Store Displays

Promotional fixtures or arrangements in retail environments designed to attract customer attention and encourage purchases.