Which of the Following Promotions Exemplifies the Use of a Fixed-Ratio

question 373

Multiple Choice

Which of the following promotions exemplifies the use of a fixed-ratio schedule of reinforcement?

• A) A café prints, "You are a winner" on a random 1/12 of its coffee lids; patrons receiving such a lid can redeem it for a free beverage.
• B) A café offers its customers a punch card. Each time a patron purchases a beverage, a hold is punched; when ten holes are punched, the patron receives a free beverage.
• C) A café offers each patron an early morning two-for-one free-beverage-with-purchase deal from 5-6 a.m. on Monday mornings.
• D) Now and then, a café announces a two-for-one deal.

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Definitions:

Deuteranopia

A color vision deficiency causing difficulty distinguishing between red and green colors.

Opponent-process Color Coding

a theory of color vision that suggests colors are perceived in terms of opposing pairs: red-green, blue-yellow, and black-white.

Lateral Geniculate Nucleus

A structure in the brain that is part of the thalamus; it acts as a primary processing center for visual information received from the retina.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best in relatively bright light.