Examlex
How do we know that some animals are capable of vicarious learning?
Top of Mind Awareness
A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.
Preferred Brand
The brand consumers favor over others due to its quality, reliability, or other distinguishing features.
Gut Feeling
Refers to an intuitive or instinctual judgment that is made without the use of rational processes.
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