How Did Sperling's Study Establish That the Length of Iconic

question 271

Multiple Choice

How did Sperling's study establish that the length of iconic memory was about half a second?

• A) He found that participants could report about half of a grid of 12 letters flashed for half a second.
• B) He found that participants could report any stimulus in their visual field that was presented for at least half a second.
• C) He found that participants could report stimuli in their dominant visual field for up to half a second.
• D) He found that participants could report any stimulus flashed in their visual field if cued to do so within half a second.

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Definitions:

Product X

A placeholder name typically used in economics and marketing to represent a generic product under consideration.

Resource Allocation

The process of assigning and distributing available resources to various uses in an economy, often in order to maximize efficiency or achieve a desired outcome.

Production Possibilities Curve

A graph that shows the maximum number of possible units a company can produce if it only produces two types of goods given a fixed amount of resources.

Marginal Costs

The extra financial burden of manufacturing another unit of a product or service.