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What Happens in Proactive Interference

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What happens in proactive interference?


Definitions:

Situational Influences

External factors that can affect consumer behavior, such as physical environment, social situation, time, and purpose of the purchase.

Time of Day

Refers to specific moments within a 24-hour period, often considered in planning and scheduling activities.

Physical Surroundings

The tangible aspects of the environment in which businesses operate or products are used, affecting consumers' perceptions and behaviors.

Low-involvement Offering

Products or services that require minimal thought and effort from the consumer before purchase due to their low cost or risk.

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