A Supplier of Television Programs Through a Satellite Service Is

question 30

Multiple Choice

A supplier of television programs through a satellite service is planning to offer a new package and would like to determine what proportion of the households in their region would purchase this new package.Based on past experience it is thought that it is likely 25% to 35% of households will purchase the package.If the supplier wants to be 95% confident in the outcome,how many households should they randomly sample to achieve a margin of error no greater than ± 0.025 in their estimate?

• A)922
• B)985
• C)350
• D)1399
• E)Not within ± 25 of any of the above

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Definitions:

Conscious Processing

The deliberate and aware mental activities and thought processes involved in perception, decision-making, and problem-solving.

Knowledge Structures

Organized packets of information that are stored in memory.

Stroop Test

A psychological test that demonstrates the difficulty of naming the color of text when the word itself is a different color.

Automatic Processing

Cognitive operations that occur without conscious thought or intention, often quickly and efficiently.