A Supplier of Television Programs Through a Satellite Service Is

question 30

Multiple Choice

A supplier of television programs through a satellite service is planning to offer a new package and would like to determine what proportion of the households in their region would purchase this new package.Based on past experience it is thought that it is likely 25% to 35% of households will purchase the package.If the supplier wants to be 95% confident in the outcome,how many households should they randomly sample to achieve a margin of error no greater than ± 0.025 in their estimate?

• A)922
• B)985
• C)350
• D)1399
• E)Not within ± 25 of any of the above

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Definitions:

Arouse Interest

To stimulate curiosity or concern about a subject or issue.

Sales Promotion

Marketing activities designed to temporarily boost sales by offering customers incentives or discounts.

Short-Term Inducement

Short-term inducement refers to marketing strategies designed to boost immediate sales of a product or service, often through discounts, promotions, or special offers.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that integrates various promotional tools and channels to provide a consistent message across all platforms to enhance brand image and achieve marketing goals.