DrLewis Records the Time It Takes University Students to Read

question 71

Multiple Choice

Dr.Lewis records the time it takes university students to read a brief passage.Using an eye-tracking device,he also measures a) how long the students look at each word and b) the number of times their eyes dart backward,from right to left.He should find a positive correlation between the total reading time for the passage and ___.

• A) how long students look at each word
• B) the number of backward eye movements students make
• C) both the length of time the students look at each word and the number of backward eye movements students make
• D) neither the length of time the students look at each word, nor the number of backward eye movements students make

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Definitions:

Metrics

Quantitative measures used to track and assess the status of a specific process, performance, or outcome.

Credence Properties

Characteristics of a product or service that are difficult or impossible for consumers to evaluate even after purchase and use, such as the expertise of a medical procedure.

Experience Properties

Characteristics of a product or service that can only be ascertained through direct use or experience.

Search Properties

Characteristics of a product or service that can be easily evaluated before purchase, such as color, style, or price.