Quality Ratings of a New Line of Take-Home Refrigerated Entrées

question 30

Multiple Choice

Quality ratings of a new line of take-home refrigerated entrées were obtained from three randomly formed groups of customers who were exposed to different types of advertisements about the product.One group,with 55 customers,saw ads that were designed to undermine their expected positive association of quality with advertisements;a second group of 36 customers saw ads that were designed to affirm their positive association of quality with advertisements;the third group with 36 subjects served as the control group.The following is the ANOVA table obtained from the data in the study.(Some entries have been replaced by _**.) The degrees of freedom for total,groups,and error are,respectively,

• A)DFT = 127;DFG = 3;and DFE = 124.
• B)DFT = 127;DFG = 2;and DFE = 125.
• C)DFT = 126;DFG = 3;and DFE = 123.
• D)DFT = 126;DFG = 2;and DFE = 124.
• E)This cannot be determined with the information given.

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Definitions:

Generational Subcultures

Distinct cultural groups that emerge within different generations, reflecting their unique values, preferences, and behaviors influenced by the era's social, economic, and technological contexts.

Organizational Sects

Subgroups within an organization that may have distinct beliefs, practices, or interests, sometimes leading to internal divisions.

Old Timers

Experienced members within a group or organization, often possessing extensive knowledge and history with the entity.

Occupational Subcultures

Groups within an organization or profession that hold values, norms, and practices distinct from those of the broader organizational or professional culture.