The Data Referred to in This Question Were Collected from Several

question 17

Multiple Choice

The data referred to in this question were collected from several sales districts across the country.The data represent sales for a maker of asphalt roofing shingles.Information on the following variables is available. Partial SPSS regression output of a multiple regression model with sales as the response variable and the other four variables as predictor variables are given below. In an attempt to increase sales,the company can only directly influence some of these variables.It cannot change the number of competitors;it cannot change the district potential.The only two variables they can actively change are the number of active accounts and the promotional expenditures.Suppose they have $5000 to spend on new commercials (that is,promotional expenditures) .By how much are sales expected to increase?

• A)1.807 squares
• B)9.035 squares
• C)1807 squares
• D)9035 squares

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Definitions:

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and insurance payments.

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor costs.

CIO's Salary

The compensation package awarded to a Chief Information Officer, reflecting responsibilities in overseeing an organization's technology strategy.

SaaS

Software as a Service; a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over the internet.