Examlex
Name the two types of conditioning discussed in this chapter and differentiate between the two.
Ideal Selves
The person one aspires to be, representing one's hopes, aspirations, and personal standards.
Self-esteem
A person's overall sense of their value or worth.
Symbolic Consumerism
The concept that consumers purchase and use goods not only for their functional value but for their symbolic meaning within society or personal identity.
"Bad Boy" Image
A public persona characterized by rebellious, unconventional, or non-conformist behaviors and attitudes, often seen as appealing to certain demographics.
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