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When Howie's old girlfriend used to get upset with him,he could smooth things over by buying flowers or chocolates for her.He keeps trying this strategy with his current girlfriend,but she gets angry with him each time.It appears that Howie has developed a _______________ that is interfering with the development of a new relationship strategy.
Gross Rating Points
Gross rating points measure advertising impact, indicating the sum of ratings achieved by a specific media campaign in a targeted audience.
Communication
The process of exchanging information, ideas, thoughts, and feelings between individuals or groups, utilizing verbal, written, or non-verbal methods.
Audience
The group of people targeted by a message or media content, such as readers, viewers, or listeners.
Marketing Communications
Pertains to the methods and channels a company uses to convey messages about its products or services to its target audience.
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