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Efforts to reduce prejudices-for example,between whites and blacks in the United States-by appealing to moral or intellectual arguments are insufficient.Describe the four external conditions that psychologists have found are necessary before conflict and prejudice between groups can be diminished.
Product Line
A range of related products offered by a single company, designed to serve different customer needs or market segments.
Market Share
The segment of a market dominated by a specific company or product.
Goods
Tangible products that are produced, bought, or sold to satisfy the needs or desires of consumers.
Concept Testing
The process of evaluating consumer response to an idea before introducing a product or service to the market, to ascertain its potential success.
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