When Sandee Takes a Personality Test She Is Told That

question 327

Multiple Choice

When Sandee takes a personality test she is told that the resulting score is compared to norms,that is,the test:

• A)measures what it is designed to measure.
• B)results are compared to established standards of performance.
• C)produces the same results from one time to the next.
• D)predicts other criteria of the personality trait in question.

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Definitions:

Metrics

Quantitative measures used to track and assess the status of a specific process, performance, or outcome.

Credence Properties

Characteristics of a product or service that are difficult or impossible for consumers to evaluate even after purchase and use, such as the expertise of a medical procedure.

Experience Properties

Characteristics of a product or service that can only be ascertained through direct use or experience.

Search Properties

Characteristics of a product or service that can be easily evaluated before purchase, such as color, style, or price.