[Solved] Areas of the human brain related to sexual arousal can become activated even if people are presented with erotic photographs so quickly that they are NOT consciously aware of the stimuli. Substantial Costs: Significant expenses or outlays that a company or individual may incur. Escalation of Commitment: The tendency to continue investing in a project or decision despite evidence of its failing, driven by emotional attachment or the desire to justify prior investments. Persistent Failure: The ongoing inability to achieve success or meet objectives. Long Term: Relating to or involving an extended period of time, typically emphasizing planning or thinking that takes into account the distant future rather than just immediate needs.