Explain How Attitudes Form and Change and What Role They

question 220

Essay

Explain how attitudes form and change and what role they play in behaviour.

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Definitions:

Entertainment Function

Media’s role in helping people rest, relax, and escape the pressures of everyday life.

Television

A system for transmitting visual images and sound that are reproduced on screens, primarily used for broadcasting entertainment, news, and information.

Hot Media

Media that contain a great deal of information but involve only a single sensory organ and demand very little from their audience (e.g., newspapers).

McLuhan

A Canadian philosopher best known for his work on media theory, including the concepts of the global village and the medium is the message.