Which of the Following Groups Is Going to Be Most

question 248

Multiple Choice

Which of the following groups is going to be most persuaded by peripheral route factors,such as attractiveness of the spokesperson?

• A) a group of auto workers who are being asked to make wage concessions
• B) a group of scientists who get together to discuss the issue of global warming
• C) a group of stay-at-home moms who are getting information on childhood health care
• D) a group of first-year college students who are being persuaded to decide between two distinct types of aid packages for Rwanda

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Definitions:

Fixed Expenses

Costs that do not fluctuate with the volume of production or sales, such as rent, salaries, and insurance premiums.

Cost-Plus Methods

Methods of price setting determined by the cost amount per unit plus a markup based on the desired profit per unit.

Selling Price

The amount of money for which a product or service is sold to customers.

Markup

The amount added to the cost price of goods to cover overhead and profit, determining the selling price.