What Is the Difference Between the Central Route and the Peripheral

question 205

Multiple Choice

What is the difference between the central route and the peripheral routes to persuasion?

• A) The peripheral route is likely to cause behaviour change much faster than the central route.
• B) The central route is likely to influence decisions much longer than the peripheral route.
• C) The central route is more likely influenced by the humour of the message than the peripheral route.
• D) The peripheral route is achieved by the door-in-the-face technique while the central route is achieved by the foot-in-the-door technique.