Examlex
Generalized impressions of groups of people based on the social category they occupy are known as ___.
Hierarchy of Effects
A model describing the stages a consumer passes through in the process from unawareness of a brand to purchasing it, including awareness, interest, desire, and action.
Interest Stage
A phase in the consumer decision process where individuals develop an interest in a product or service after becoming aware of it.
Awareness Stage
The initial phase in the buying process where potential customers first become aware of a product or service.
Consumer Development Stage
A phase in the consumer lifecycle where individuals or groups evolve in their purchasing patterns and preferences.
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