Cognitive Dissonance Theory States That

question 78

Multiple Choice

Cognitive dissonance theory states that

• A) when we are unaware of what our true attitudes are, we infer them by observing our own behaviour.
• B) when an inconsistency between attitude and behaviour exists, it is unpleasant, and we are motivated to reduce or eliminate it.
• C) we are more likely to repeat a behaviour if it has been previously associated with a positive outcome.
• D) we are more likely to respond to another person's request when that person is an authority figure than when they are not.

---

Definitions:

Monopolistic Competitor

A market structure where many firms sell products that are similar but not identical, allowing them for some degree of market power.

Product Promotion

The process of marketing and advertising a product to increase awareness and sales.

Marginal Revenue

The increase in revenue resulting from the sale of one additional unit of a product or service.

Profit-Maximizing

The strategy used by a business to find the optimal price and quantity of production for maximum profit.