What Does the Social Desirability Bias and Implicit Attitudes Have

question 172

Multiple Choice

What does the social desirability bias and implicit attitudes have in common?

• A) They're both very difficult to measure in the lab.
• B) They're both means of attitude change.
• C) They're both techniques of persuasion.
• D) They're both ways in which our true attitudes are not represented.

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Definitions:

Time Value of Money

The principle that a dollar received today is worth more than a dollar received in the future, due to its potential earning capacity.

Hurdle Rate

The minimum acceptable rate of return on an investment that a manager or investor expects to achieve.

Time Value of Money

The idea that having money in the present is more valuable than having the same sum in the future because of what it could potentially earn.