What Is the Difference Between the Central Route and the Peripheral

question 205

Multiple Choice

What is the difference between the central route and the peripheral routes to persuasion?

• A) The peripheral route is likely to cause behaviour change much faster than the central route.
• B) The central route is likely to influence decisions much longer than the peripheral route.
• C) The central route is more likely influenced by the humour of the message than the peripheral route.
• D) The peripheral route is achieved by the door-in-the-face technique while the central route is achieved by the foot-in-the-door technique.

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Definitions:

Reaction Formation

A defense mechanism where an individual expresses feelings that are the opposite of their unconscious desires.

Phallic Stage

A stage in Freudian psychosexual development occurring roughly between the ages of three and six, where the libido is focused on the genital area.

Personal Unconscious

A term by Carl Jung referring to all information that is present within an individual’s mind, but not readily available to conscious awareness.

Unconscious

For Freud, the primary motivating force of human behavior, containing repressed memories as well as instincts, wishes, and desires that have never been conscious.