Examlex
Your office uses thermometers that record temperatures in Celsius,but the mother of a young child doesn't understand what 38.6 Celsius means.Convert the temperature into Fahrenheit for her.
Foot-in-the-door Technique
A compliance strategy used to persuade someone to agree to a large request by first getting them to agree to a modest request.
Persuasion
Persuasion is the act of convincing someone to change their beliefs, attitude, or behavior through argument, reasoning, or appeal to emotion.
Peripheral Route
A term from the Elaboration Likelihood Model of persuasion, referring to when a person is persuaded by something other than the argument or content of a message, such as attractiveness or celebrity endorsement.
Persuasive Argument
Communications designed to convince or influence an audience to accept a specific viewpoint or take a particular action.
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