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When Beck says that people have automatic thoughts,he is referring to
Qualifying Leads
The process of assessing potential clients to determine if they have the need, authority, and resources to purchase a product or service.
Goodwill
An intangible asset that arises when a company acquires another business for more than the fair value of its assets.
Buying Decision
The process and final determination made by consumers or organizations when choosing among different products, services, or suppliers.
Goodwill
An intangible asset that represents the value of a company's brand name, customer relationships, employee morale, and other factors that improve a company's business prospects.
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