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The Production Manager for the Rusty Soft Drink Company Is

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The production manager for the Rusty soft drink company is considering the production of two kinds of soft drinks: regular and diet. Two of her resources are constraint production time (8 hours = 480 minutes per day) and syrup (1 of the ingredients), limited to 675 gallons per day. To produce a regular case requires 2 minutes and 5 gallons of syrup, while a diet case needs 4 minutes and 3 gallons of syrup. Profits for regular soft drink are $3 per case and profits for diet soft drink are $2 per case. What are optimal daily profits?


Definitions:

Theory of Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering experiences and understanding of the world.

Perceived Behavioral Control

An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.

Subjective Norms

The perceived social pressure to engage or not engage in a specific behavior.

Objective Norms

Standards of behavior that are based on observable actions in a society or group, rather than subjective opinions or beliefs.

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