Given the Following Data on the Number of Pints of Ice

question 12

Short Answer

Given the following data on the number of pints of ice cream sold at a local ice cream store for a 6-period time frame:
$$\begin{array} { c c } \text { Period } & \text { Demand } \\\hline 1 & 200 \\2 & 245 \\3 & 190 \\4 & 270 \\5 & 280 \\6 & 300 \\\hline\end{array}$$
-Compute a 3-period moving average for period 4.

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Definitions:

Marketing Mix

The mix of variables a company can manage to encourage customers to buy its goods, typically known as product, price, distribution, and marketing.

New-Product Protocol

A formal guideline or set of rules that outlines the process for developing and launching new products.

Target Market

A specific group of potential consumers at whom a company aims its products or services.

Federal Trade Commission (FTC)

A U.S. federal agency responsible for protecting consumers and ensuring a strong competitive market by enforcing antitrust and consumer protection laws.