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A small entrepreneurial company is trying to decide between developing two different products that they believe they can sell to two potential companies, one large and one small. If they develop Product A, they have a 50% chance of selling it to the large company with annual purchases of about 20,000 units. If the large company won't purchase it, then they think they have an 80% chance of placing it with a smaller company, with sales of 15,000 units. On the other hand if they develop Product B, they feel they have a 40% chance of selling it to the large company, resulting in annual sales of about 17,000 units. If the large company doesn't buy it, they have a 50% chance of selling it to the small company with sales of 20,000 units.
-What is the probability that Product A will being purchased by the smaller company?
Net Present Value
A financial metric that calculates the present value of all future cash flows associated with a project, minus the initial investment cost.
Cost of Capital
The cost of funds used for financing a business, including the rate of return that investors demand for providing capital.
Cash Flows
The comprehensive total of financial resources entering and leaving a business, significantly affecting its ability to cover immediate and short-term obligations.
Marginal Costs
The monetary cost of generating one more unit of a product or service.
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