In Synthesization, Dividing Each Value in Each Column of the Pairwise

question 67

Multiple Choice

In synthesization, dividing each value in each column of the pairwise comparison matrix by the corresponding column sum, we obtain the ________ matrix.

• A) pairwise
• B) normalized
• C) preference
• D) criteria

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Definitions:

Cultural Formula

A set of culturally agreed-upon expectations that shape understanding and behavior in specific situations.

Functional Value

The practical or utilitarian benefit that a product or service provides to the consumer.

Craft Product

A product that is made by hand or with limited automation, often emphasizing quality, uniqueness, and artisanal skill.

Cultural Formulas

Standardized narratives or themes in media and marketing that reflect and reinforce societal values and norms.