Aunt Anastasia Operates a Small Business: She Produces Seasonal Ceramic

question 76

Multiple Choice

Aunt Anastasia operates a small business: she produces seasonal ceramic objects to sell to tourists. For the spring, she is planning to make baskets, eggs, and rabbits. Based on your discussion with your aunt you construct the following table:
$$\begin{array} { l c c c c } \text { Product } & \begin{array} { c } \text { Mix/mold } \\\text { requirements (lb) }\end{array} & \begin{array} { c } \text { Kiln } \\\text { (units) }\end{array} & \begin{array} { c } \text { Paint \& Seal } \\\text { (hr) }\end{array} & \begin{array} { c } \text { Profit/product } \\\text { (\$) }\end{array} \\\hline \text { Baskets } & 0.500 & 1 & 0.250 & \$ 2.50 \\\text { Eggs } & 0.333 & 1 & 0.333 & \$ 1.50 \\\text { Rabbits } & 0.250 & 1 & 0.750 & \$ 2.00 \\\text { Capacity } & 20 \text { pounds } & 50 \text { units } & 80 \text { hours } & \\\hline\end{array}$$ Your aunt also has committed to make 25 rabbits for a charitable organization. Based on the information in the table, you formulate the problem as a linear program.
B = number of baskets produced
E = number of eggs produced
R = number of rabbits produced
MAX 2.5B + 1.5E + 2R
s.t.
   0.5B + 0.333E + 0.25R ? 20
   B + E + R ? 50
   0.25B + 0.333E + 0.75R ? 80
   R ? 25
The Excel solution and the answer and sensitivity report are shown below.
The Answer Report:
$\begin{array}{l}\text { Target Cell (Max) }\\\begin{array}{cccc}\hline \text { Cell } & \text { Name } & \begin{array}{c}\text { Original } \\\text { Value }\end{array} & \text { Final Value } \\\hline \$ C \$ 21 & \text { Profit } & 0 & \$ 112.5\end{array}\end{array}$

$\text { Adjustable Cells }$
$\begin{array}{cccc}\text { Cell } & \text { Name } & \begin{array}{c}\text { Original } \\\text { Value }\end{array} & \text { Final Value } \\\hline \$ C \$ 18 & \text { Baskets } & 0 & 25 \\\hline\$ C \$ 19 & \text { Eggs } & 0 & 0 \\\hline\$ C \$ 20 & \text { Rabbits } & 0 & 25\\\hline\end{array}$

$\text { Constraints }$
$\begin{array}{cccccc}\hline\text { Cell } & \text { Name } & \text { Cell Value } & \text { Formula } & \text { Status } & \text { Slack } \\\hline & & & & \text { Not } & \\\text { \$G\$13 } & \text { Mix/mold } & 18.75 & \text { \$G\$13<=\$F\$13 } & \text { Binding } & 1.25 \\\hline\text { \$G\$14 } & \text { Kiln } & 50 & \text { \$G\$14<=\$F\$14 } & \text { Binding } & 0 \\\hline & & & & & \text { Not } \\\text { \$G\$15 } & \text { Paint and Seal } & 25 & \text { \$G\$15<=\$F\$15 } & \text { Binding } & 55 \\\hline \text { \$G\$16 } & \text { Demand } & 25 & \text { \$G\$16>=\$F\$16 } & \text { Binding } & 0\end{array}$ The Sensitivity Report:
$\text { Adjustable Cells }$
$\begin{array}{ccccccc}\hline\text { Cell } & \text { Name } & \begin{array}{c}\text { Final } \\\text { Value }\end{array} & \begin{array}{c}\text { Reduced } \\\text { Cost }\end{array} & \begin{array}{c}\text { Objective } \\\text { Coefficient }\end{array} & \begin{array}{c}\text { Allowable } \\\text { Increase }\end{array} & \begin{array}{c}\text { Allowable } \\\text { Decrease }\end{array} \\\hline \$ C \$ 18 & \text { Baskets } & 25 & 0 & 2.5 & 1 \mathrm{E}+30 & 0.5 \\\hline \text { \$C\$19 } & \text { Eggs } & 0 & -1 & 1.5 & 1 & 1 \mathrm{E}+30 \\\hline \text { \$C\$20 } & \text { Rabbits } & 25 & 0 & 2 & 0.5 & 1 \mathrm{E}+30\end{array}$


$\text { Constraints }$
$\begin{array}{ccccccc}\hline\text { Cell } & \text { Name } & \begin{array}{c}\text { Final } \\\text { Value }\end{array} & \begin{array}{c}\text { Shadow } \\\text { Price }\end{array} & \begin{array}{c}\text { Constraint } \\\text { R.H. Side }\end{array} & \begin{array}{c}\text { Allowable } \\\text { Increase }\end{array} & \begin{array}{c}\text { Allowable } \\\text { Decrease }\end{array} \\\hline \$ G \$ 13 & \text { Mix/mold } & 18.75 & 0 & 20 & 1 \mathrm{E}+30 & 1.25 \\\hline \$ G \$ 14 & \text { Kiln } & 50 & 2.5 & 50 & 2.5 & 25 \\\hline \$ G \$ 15 & \text { Paint and Seal } & 25 & 0 & 80 & 1 \mathrm{E}+30 & 55 \\\hline \text { \$G } \$16 & \text { Demand } & 25 & -0.5 & 25 & 25 & 5 \\\hline\end{array}$
-Suppose the charitable organization contacted Aunt Anastasia and told her that they had underestimated the amount of rabbits they needed. Instead of 25 rabbits, they need 35. How would this affect Aunt Anastasia's profits?

• A) Profits would increase by $5.
• B) Profits would decrease by $5
• C) Profits would increase by $2.50
• D) Profits would decrease by $2.50

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Definitions:

Event Marketing

The promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events.

Charitable Performances

Events or shows organized to raise funds or awareness for charitable causes or nonprofits.

Place Utility

The value added to products through making them more accessible or convenient to consumers, often by changing their location.

Sandwich Stand

A food service establishment specializing in the preparation and sale of sandwiches.