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The production manager for the Coory soft drink company is considering the production of two kinds of soft drinks: regular (R) and diet(D) . Two of the limited resources are production time (8 hours = 480 minutes per day) and syrup (1 of the ingredients) , limited to 675 gallons per day. To produce a regular case requires 2 minutes and 5 gallons of syrup, while a diet case needs 4 minutes and 3 gallons of syrup. Profits for regular soft drink are $3.00 per case and profits for diet soft drink are $2.00 per case. What is the time constraint?
Salient Cues
Prominent or noticeable features that stand out and influence perceptions and decision-making.
Problem Recognition
Problem recognition is the initial step in the consumer decision-making process, where the consumer identifies a need or a problem that requires a solution.
Consumer Decision Making
The process by which consumers identify their needs, gather information, evaluate options, and make purchasing decisions.
Participatory Commerce
An ecommerce model where consumers actively participate in the marketing, selling, and often the development of products.
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