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The Sales Force Composite Method Is a Top-Down Approach to Forecasting

question 6

True/False

The sales force composite method is a top-down approach to forecasting.


Definitions:

Conditioned Stimulus

An initially impartial stimulus which, upon association with an unconditioned stimulus, gradually brings about a conditioned response.

Unconditioned Stimulus

A stimulus that naturally triggers a reflexive response without the need for prior learning.

Stimulus Generalization

A learning process in which the conditioned response is evoked by stimuli that are similar to the conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that becomes associated with a conditioned stimulus.

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