An Operation Analyst Is Forecasting This Year's Demand for One

question 14

Multiple Choice

An operation analyst is forecasting this year's demand for one of his company's products based on the following historical data:
$$\begin{array} { | c | c | } \hline \text { Year } & \text { \# Sald } \\\hline 4 \text { years ago } & 10,000 \\\hline 3 \text { years ago } & 12,000 \\\hline \text { 2 years ago } & 18,000 \\\hline \text { Last year } & 20,000 \\\hline\end{array}$$
What is the forecast for this year using a moving-average forecast based on the last four years?

• A) 22,000
• B) 20,000
• C) 18,000
• D) 15,000
• E) 12,000

---

Definitions:

Global Product Strategy

A strategy that involves developing and selling products with global appeal, often with minor adjustments to cater to local tastes or requirements.

Kentucky Fried Chicken

An international fast food franchise known for its fried chicken; often abbreviated as KFC.

Congee

A type of rice porridge or gruel popular in many Asian countries, often eaten for breakfast or as a comfort food.

Trade Policies

Regulations and agreements that govern international trade between countries, influencing tariffs, exports, and imports.